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Discover unrivaled freedom and flexibility

Fast and precise MF Assist

When your creative vision demands

extremely fine-tuned focusing, the MF

Assist function delivers all the precision

of manual focusing at a magnified

view. Simply press the AF/MF button to

select the MF mode. Or choose the DMF

( Direct Manual Focus ) mode and start

by letting the sophisticated AF system

achieve nearly the focusing results you

desire. Then fine-tune the focus with the

focusing ring in either mode. As soon as

you adjust the ring, the MF Assist function

lends a helping hand by enlarging the

portion of the composition on which

focus is being performed, making it a

snap to obtain razor-sharp focus. Choose

from two magnifications — 5.9x or 11.7x

— depending on the subject you are

shooting. The remarkably convenient MF

Assist function is an especially big help

during macro photography or when

shooting at large apertures.

Peaking function for focus

Precision Digital Zoom

confirmation

Even when you've maxed out the reach

of a telephoto zoom lens, you can still

Make sure your subject is properly focused

get closer with Precision Digital Zoom.

with the Peaking function. This detects

the most sharply reproduced area of the

Delivering up to 10x magnification of the

image and highlights it for confirmation.

central area of the frame, this convenient

feature works with any E-mount or A-mount

Both the level of sensitivity and highlight

lens

, including fixed-focal length lenses.

color are adjustable.

Peaking function on

Finely focused image

Precision Digital Zoom at 10x magnification

MF Assist on

(5.9x magnification)

Auto/manual white balance

Easily control the colors of your photos

and movies with auto or manual white

balance adjustment. Select Auto or one

of nine presets for lifelike colors no matter

what kind of scene you are shooting. Then

manually adjust amber-blue or green-

magenta color tones on a color chart to

further tweak the color. Or switch to the

C.Temp./Filter mode and select a desired

color temperature. All adjustments change

the color of the displayed image in real-

time, making it easy to add a charming

warmth to a candlelit moment, pump up

the violet in a brilliant sunset, or inject a

soothing blue calm to a mountain lake.

Custom settings can also be saved in

memory for later use.

Daylight white balance

1200-zone metering

Anti-dust system

Advanced 1200-zone metering delivers

Advanced dust resistance helps minimize

precise exposures, deftly handling the

photo blemishes. A special static-free

most difficult lighting situations with ease.

coating on the image sensor's optical

Employing a sophisticated scene analysis

filter helps prevent dust from adhering. The

algorithm and BIONZ

image processing,

filter is vibrated ultrasonically every time

the system evaluates light levels and color

the camera is switched off to dislodge any

distribution, then calculates exposure to

dust particles that settled on its surface.

suit each image. You can also lock the

Ultrasonic vibration can also be activated

exposure by simply pressing the AEL button.

manually at any time.

Precise exposure even in difficult lighting

Multi-slot memory card support

New lens shading and aberration

compensation

NEX-7's media card slot supports Memory

Stick Duo

and Memory Stick Pro HG

NEX-7 automatically compensates for

Duo

as well as SD, SDHC, SDXC and

the shading and aberration char-

Eye-Fi media.

acteristics of the particular lens you

mount, ensuring optimal shooting

results. Utilizing embedded data within

the camera on every

provides optimal compensation every

time for peripheral shading, chromatic

aberration and distortion — each of which

can be activated or deactivated through

the menu.

Long-lasting powerful battery

A host of playback features

Improved battery performance lets you

Enjoy your photos and movies to the max

take up to 430 ( approx. ) still images

and

with NEX-7's playback features. You can

enjoy longer shooting and playback times

enlarge images for closer inspection, view

on a single charge.

Sweep Panorama™ images, and listen

to movie sound with the built-in speaker.

Other features include index view for

viewing content by date and various

slideshow styles.

NP-FW50

Bundled software and connectivity

A full software suite — including PMB

( Picture Motion Browser )

and new Image

Data Converter — simplifies content

management, photo editing and more

on your personal computer.

You can also enjoy watching your photos

and movies on various types of connected

devices, including Sony BRAVIA

Blu-ray Disc™ players, VAIO

and Sony PlayStation

systems which

Image sensor

Dust particles

dislodged by

lets you navigate with speed and ease

Optical filter

vibration

via PlayMemories™ software ( for regular

with anti-static

photos, panoramic images and 3D

coating

images ) or Filmy™

software ( for

AVCHD™ movies ) .

Image Data Converter

E-mount lens, it

BRAVIA HDTV

PlayStation

HDTVs,

computers