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Inspired. By Canon.
"
"
I am forever fasci-
nated by how Nature repeats
herself. Like all living creatures,
flowers have their very
distinct personalities and
similar to making a portrait
of a person, when photo-
graphing flowers I am chal-
lenged to capture something
of their individual personali-
ties, moods and gestures. "
Barbara Bordnick
Canon's Amazing CMOS Sensor
Massive Files, Better
Detail
Canon's new 10.1-million
pixel CMOS sensor uses technology straight
from the professional EOS-1D Mark III. It's
totally re-designed, reaching new levels of light-
gathering efficiency and low-noise performance.
The APS-C size sensor has the same effective
lens conversion factor (1.6x) as the previous
EOS 30D. In conjunction with the new DIGIC III
Image Processor and this new CMOS sensor,
the EOS 40D images break new ground in total
image quality.
14-bit Depth for Greater Color Range
With the EOS 40D, analog to digital signal conver-
sion is executed by a 14-bit processor (16,384
tones), which generates digital data of fine
gradation without tonal skipping. Canon's pro-
prietary RAW and new small RAW (sRAW) images
take full advantage of this rich 14-bit gradation
and can be processed with Canon's Digital Photo
Professional software. JPEG images with 8 bits
per color derived from 14-bit data are provided
in four sizes (10.1MP, 8.0MP, 5.3MP or 2.5MP),
©Barbara Bordnick
which also are available in the EOS 40D's RAW +
JPEG mode.
Highlights Preserved for Improved
Detail
Highlight Tone Priority feature extends the
EOS 40D's tonal range of bright areas, minimizing
loss in highlight detail. This vital Custom Function
Superlative Image Quality
EOS 40D's 10.1 Megapixel Canon CMOS Sensor (Actual size)
Image-processing Sequence Diagram
10.1 MP
14-bit A/D
CMOS
Conversion
EOS 40D's Highlight Tone Priority feature minimizes the loss of highlight
detail. Along with Canon's CMOS sensor, exclusive DIGIC III Image Processor
and 14-bit A/D converter, images will have the greatest of detail with the
widest possible tonal range.
lets you get even better detail in bright light,
different white bal-
especially in situations with contrasty light.
ance modes are
It's a perfect feature for working with harsh
featured for specific
studio lights, and invaluable outdoors when
lighting conditions.
ambient light is in constant flux.
Where you used to
have to change
Tremendous
films or attach
Power for
expensive filters to compensate for light tem-
Low Light
perature, the EOS 40D does it all automatically.
Photography
Presets for daylight, shade, overcast situations,
This camera has
indoor tungsten and fluorescent light, plus
an extensive ISO
flash, custom, color temperature and white
range (from 100 to
ISO Speed Selection Screen
balance bracketing ensure accurate whites
1600 plus ISO 3200* in extended mode) which
and colors anytime.
is selectable in 1/3-stop increments. The sensor
Automated Brightness and Contrast
features a newly developed set of narrow-
Correction
gap microlenses and noise reduction
circuits to improve performance at
When shooting in basic automatic modes, the
high ISOs, and optimized photodiode
EOS 40D has a new Auto Brightness/Contrast
configurations for improved perform-
Correction feature that adjusts less-than perfect
ance at all ISOs. It's simply more
exposures to ensure both proper dark and
efficient, and that translates into
highlight points in the image, as well as optimal
better images.
contrast. This feature is perfect for underexposed
scenes, as one might get on the beach or in snow,
Better White Balance for
in situations where the flash is not powerful
Better Exposures
enough and in hazy, overcast situations with
Now with improved white balance,
little or no contrast.
your colors will be spot-on. Nine
* Standard output sensitivity. Recommended exposure index.
9
Front-end
processing
DIGIC III
circuit
DDR
CF card
SDRAM
White Balance Selection Screen