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Pioneering technology

Every Canon digital camera features innovative technology and optics refined for over

70 years – to deliver outstanding results every time.

MEGAPIXEL POWER

The PowerShot G11 and S90 include Dual Anti-Noise

System – a powerful collaboration between the

high-sensitivity 10.0 Megapixel CCD sensor and the

enhanced DIGIC 4 processor. Dual Anti-Noise System takes advantage

of available light to deliver significantly increased image quality in

all lighting conditions, while reducing image noise by up to 75%

compared to previous models.

SMART AUTO

Smart Auto mode with Scene Detection technology makes

taking great pictures easier than ever. It automatically detects

people, movement and scene type (from 22

applies the best settings for optimum output – great for those who

love to just point and shoot. For night shots, it detects if the camera is

on a steady surface, such as a tripod, and uses a lower ISO to ensure

image quality. Smart Auto mode also increases image dynamic

range – avoiding highlight blow-out on bright scenes – and reduces

dynamic range in low-contrast scenes, to improve contrast.

SMART FLASH EXPOSURE

Smart Flash Exposure intelligently controls flash power and

usage, for natural results in a variety of conditions. Focusing distance

and scene information are used to achieve an optimum balance

between the ambient light of the scene and flash power. In very bright

conditions, the camera can detect shadows on a subject's face,

and use the flash to eliminate them. When shooting up close,

overexposure is avoided by sensing how reflective the subject is

and reducing the flash power to compensate.

Without Smart Flash Exposure

On bright days, Smart Flash Exposure can intelligently add flash to fill-in shadows

on the face

variables) and

With Smart Flash Exposure

LENS KNOW-HOW

The benefits of more than 70 years of

lens-making heritage can be seen in every Canon image. Innovative

technologies, such as Canon's UA lens, keep lenses compact and

deliver amazing clarity. Pioneering Canon-developed technologies

like the optical Image Stabilizer (IS) and Ultrasonic Motor (USM) offer

further improvements in image quality and response times. And an

extensive range of zooms – covering everything from 24mm wide

imaging to 20x telephoto reach – offers the ultimate in flexible,

powerful framing possibilities.

DIGIC PROCESSING

Canon's DIGIC image processor is the brain inside every

Canon digital camera – working with the image sensor to ensure

optimum image quality and fast operation, as well as powering

intelligent technologies like Face Detection and Motion Detection

Technology. DIGIC 4 is Canon's most advanced processor yet, offering

near-instant start-up, great detail and low noise (even at high ISOs)

and enhanced movie functionality.

i-CONTRAST

Bringing out the hidden details in your shots is easy with

i-Contrast. Powered by DIGIC, it works in either shooting or playback

mode to brighten dark areas – and thanks to DIGIC, the effect looks

natural, with minimal noise. Intelligent processing also ensures that

lighter areas are not blown out – so it's ideal for backlit subjects and

other shots with a lot of shadow.

Without i-Contrast

i-Contrast beautifully exposes detail, both in dark and bright areas of images

With i-Contrast