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Photography In
A Whole New Light.
New Viewfinder, Intelligent New Perspective
The EOS 7D features a bright, completely
redesigned viewfinder that not only offers
100% coverage, 1x magnification, a glass
pentaprism, a 29.4° angle of view and
user-controlled dioptric adjustment. It
also features a newly-designed Intelligent
Viewfinder which can superimpose impor-
Pentaprism
tant shooting tools, like a grid display or
the new Dual Axis Electronic Level within the viewfinder at the touch of a
button, and becomes the main user interface for the entirely redesigned
AF system. Most important, it's one of the brightest, clearest and most
brilliant viewfinders Canon has ever produced, meaning less eye fatigue
and more picture taking.
Focusing System
Canon EOS SLR cameras have consistently featured cutting-
edge AF technologies and the EOS 7D takes them a step
further. The EOS 7D uses a brand new 19-point AF all cross-type system that
provides not only tremendous AF coverage, but also phenomenal control
over focusing point selection. Any of the 19 high-precision, cross-type AF
points can be selected automatically or manually, for instantaneous, pin-
point accuracy. The high-speed
Spot metering circle
< > Single AF point
< > Spot AF (single point)
microcomputers in the EOS 7D
use advanced algorithms that
ensure fast, accurate and respon-
Grid
Area AF/
Zone AF
sive AF performance under the
frame
widest variety of conditions. Focus
tracking is on par with that of the
Battery check
Exposure level indicator ±3
EOS 1D/1Ds series, and includes
Viewfinder information
single point AF, a new Spot AF
mode, and AF point expansion where AF points surrounding the one chosen
can assist when the subject becomes unfocused. The EOS 7D can register
original AF point "Home Positions" and represent them automatically in
both horizontal and vertical shooting positions
using the camera's orientation sensor.
The EOS 7D also has an all new Zone
AF system, wherein one of five dis-
tinct focus zones can be chosen.
Zone AF is particularly useful
AF points display
Hide all
Grid display
Spot metering display
Dual Axis Electronic Level display
AI Servo AF tracking display
when the subject is off-center. ONE-SHOT AF mode is ideal for more static
subjects—the camera rapidly selects the optimum focusing point, and the
subject is instantly brought into focus even if it is off-center. AI SERVO AF
mode is excellent for moving subjects. Aided by a highly intelligent predic-
tive focusing algorithm, it precisely tracks subject movement across the
wide AF coverage area, automatically shifting the active focusing point as
required. AI FOCUS AF mode, which automatically switches between One
Shot and AI Servo AF modes based on subject movement, is ideal for
shooting stop-and-go subjects. In addition, Canon's Light Source detection
AF automatically compensates the focus by taking into account artificial
lighting sources and making appropriate adjustments. The EOS 7D's new
Intelligent Macro focusing tracks the object or the camera's movement
when shooting close-up, to ensure focus is never lost. No matter what
mode chosen, the EOS 7D's autofocus is fast, reliable and versatile.
And with Canon's Intelligent Viewfinder technology, chosen AF
points can be displayed or hidden easily in the Intelligent
Viewfinder, according to the photographer's choosing.
Single point AF
Spot (single-point) AF
AF point expansion
Zone AF
AF point automatic selection
Home position display
Intelligent Viewfinder
Canon's Intelligent Viewfinder is a transparent LCD in the viewfinder that
displays a variety of shooting information at the push of a button. Unlike
other cameras where the representation of AF points and metering areas
are static, with the EOS 7D, they can be displayed, adjusted, and hidden,
in camera, with ease. This means less distraction and more clarity to view
the image in its entirety. The Intelligent Viewfinder even includes a Grid
display. The EOS 7D even features a brilliant new Dual Axis Electronic Level
and tilt display that aids in achieving perfectly level shots, displaying both
roll and pitch in 1° increments, either superimposed in the viewfinder, or
on the new Clear View II LCD monitor.
New Metering System
The EOS 7D features Canon's new, multi-layer 63-zone iFCL (intelligent Focus
Color Luminance) Metering System designed to compliment the 19-point AF
system. By taking into account the color and luminosity surrounding chosen
AF point(s), this new system
delivers an entirely new level of
metering accuracy with an ideal
balance of foreground and back-
ground information and natural
color rendition no matter the
composition. Canon's Evaluative
metering mode, using an all new
Metering zones
metering algorithm, utilizes
information from the EOS 7D's new AF system for more precise and consis-
tent exposure results. Of course, the EOS 7D also offers Center-Weighted,
Partial and Spot metering modes.
Images featured on this page ©2009: Parish Kohanim, Arthur Morris, Jack Reznicki, Onne van der Wal, Michele Celentano, Stephen Eastwood, Simon Bruty, James Nachtwey and Vincent Isola. All rights reserved.
Unprecedented
Feature
Customization.
Rethought Button and Control Layout
The EOS 7D raises the ergonomics bar with refined curves, changes in
the placement of buttons and elegant materials that make shooting both
intuitive and fun. The EOS 7D's power switch, now located on the upper
left of the camera, is separate from the Quick
Control Dial switch. A new dedicated
button switches on the Quick
Control screen, a JPEG/RAW
button makes for quick switches
in image quality settings, and
the Live View/Movie mode lever
starts, stops and switches
between Movie and Live View
modes. The new Custom
Control screen even allows the
photographer to remap and
rearrange the functions of most
of the EOS 7D's buttons to cus-
tomize the camera's features and
precisely match their specific shooting style. Combined with an entirely
new coating, plus recessed controls, the EOS 7D is faster and easier to
use than anything that came before it.
Power and Durability
Canon's decades of camera-making experience mean nothing less than
real-world performance and durability that is second to none. The EOS 7D
is constructed of the highest quality materials, to exacting standards,
Dust- and water-resistant construction
to ensure unfettered performance at all times. For example, the shutter
can shoot at speeds up to 1/8000 sec for up to 150,000 cycles; the
chassis is built of lightweight and rigid magnesium, and the camera's
seals are made to resist water and dust. This ensures the EOS 7D will
be ready for anything and will remain comfortable in the hand even
after a full day of use.