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Viewfinder
Superlative Exposure Control
No matter the camera's specifica-
Canon EOS DSLRs incorporate
tions, a clear, bright viewfinder is
advanced exposure control systems,
the photographer's first tool for great images.
offering the photographer exceptionally
Canon innovates with their viewfinders, espe-
precise AE (auto exposure) with a wide range of
cially with the viewfinders in the EOS-1D Mark IV,
metering options. Full-frame Evaluative metering
EOS-1Ds Mark III and EOS 7D, by offering
incorporates the camera's multi-zone sensor
approx. 100% viewfinder coverage, and several
reading with specific focusing point data. The
EOS SLRs have a larger pentaprism for higher
onboard microcomputer compares input from
viewfinder magnification. These cameras offer
all zones and calculates optimum exposure.
the best view of any EOS digital camera to date.
While Evaluative metering helps to assure excel-
All EOS digital SLR cameras offer dioptric correction
lent results in even the most challenging light-
and several EOS SLRs have a number of
ing situations, advanced photographers can
different viewfinder accessories, including up
choose from among several additional metering
to 11 different focus screens available for most
options. Center-Weighted metering is available
any application.
for those who prefer a more traditional pattern.
Partial metering limits readings to sensor zones
Intelligent Viewfinder
The Intelligent Viewfinder, found on
the EOS 7D, is a transparent LCD in
the viewfinder that superimposes a variety of
shooting information at the push of a button.
Whereas with other EOS cameras' viewfinders
the representation of AF points and metering
areas are static, with the EOS 7D's Intelligent
Viewfinder, they can be displayed, adjusted, or
hidden, in camera, with ease. This means less
distraction and more clarity to view the image in
63-zone Metering System — Canon's sophisticated 63-zone
its entirety. The Intelligent Viewfinder includes a
Evaluative metering system considers not only the active
focusing point, but also a range of metered values from adjacent
Grid Display and in Spot metering mode, the
areas to determine correct exposure even in difficult lighting.
specific area metered is shown.
Intelligent Viewfinder – Change your viewfinder display to match any situation.
AF point automatic selection – The camera auto-
Spot metering display – Focus with a central,
matically chooses the correct AF point.
circular zone for accurate exposure control.
Grid display – Useful for scenes where horizontal
Hide all – An unobstructed view lets you get
or vertical lines are stressed, such as architecture.
close to your subject and capture detail.
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in the center of the image area, giving the pho-
tographer more area-specific control. Spot
readings can be taken at the center of the frame
area or, with some models, linked to an AF
point. With certain EOS cameras, up to eight
separate Spot meter readings can be recorded
and averaged. For cameras like the EOS 60D,
Canon developed the iFCL (intelligent Focus
Color Luminance) 63-zone Dual-layer metering
system to incorporate the color wavelength
surrounding the chosen focus point to help
ensure more natural color rendition. Flash pho-
tography with EOS Systems also benefits from
the extraordinary exposure control technology
Canon has created. E-TTL (Evaluative Through-
The-Lens) and E-TTL II autoflash systems work
in combination with the camera's multi-zone
metering sensor to help take the guesswork out
of flash photography. The camera performs
instantaneous calculations based on readings
from the preflash, ambient lighting conditions
and assessment of subject location to deter-
mine the optimum flash output and exposure
settings. With E-TTL II, the calculations also
incorporate distance information from compati-
ble EF lenses, enabling the system to better
handle dark, light and highly reflective subjects.
Resulting images can have a virtually perfect
balance between ambient light and flash
illumination, even in complicated lighting
situations and compositions.
AF point expansion – Focus with a selected AF point
Zone AF – The AF points are divided into five
and points surrounding it. Great for moving subjects.
focusing zones, useful for off-center shots.
AI Servo AF tracking display – Provides instant
Spot AF – Focuses on an even smaller area for
feedback of AF points tracking a moving subject.
precise focus on small subjects.
Live View Function – With Live View Function, images can be
10x magnified view.
composed and captured from the camera's LCD monitor.
Live View Function
mode, AF can be started by pressing the AE button
Canon's spectacular Live View
for either AF mode. In Face Detection Live mode,
shooting is now available through most of the
the largest face near center is detected initially,
EOS digital models. Live View Function, where
but the Multi-controller can be used to select
the photographer can compose and shoot directly
any face detected.
from the camera's LCD is an indispensable feature
Superb Ergonomics and Custom
for creative photography in any number of situa-
Functions
tions. It enables the photographer to zoom in and
navigate the composition 5x or 10x normal size,
Refined ergonomics and smooth operability are
while enabling critical focus and allowing more
Canon EOS traditions, and even with the
attention to detail. Users can even choose a grid
unavoidable complexities involved with digital
overlay, perfect for architectural photography.
capture, Canon's EOS interface design puts the
In the studio, Live View Function can be used
most frequently used controls where they make
remotely (via a computer) through the camera's
the most sense — in the hands of the photographer.
USB connection, or wirelessly if the optional
Operation is enhanced by Custom Functions, a
Wireless File Transmitter is used.
concept pioneered by Canon. Custom Functions
enable photographers to tailor features and
Live View Focusing
operating functions to suit their own shooting
Canon's Live View Function includes 3 focusing
style, or to optimize camera performance for
modes: Quick mode, Live mode, and Face Detection
specific subjects or shooting conditions. Whether
Live mode. In Quick mode, One-Shot AF is set
customizing a shutter speed range or specifying
automatically and the AF point is selectable even
the parameters of bracketing, photographers lit-
while the Live View image is displayed. In Live
erally have hundreds of choices in how they
EOS SLR CAMERAS
want their EOS digital SLR to operate with ease.
With the EOS 60D, the Multi-control Dial, featur-
ing a dedicated and easily-accessible Quick
Control button for quick access to the Quick Control
screen at any time, enables users to operate
menus and enter settings with a simple touch.
With its in-house capabilities, Canon is able to
rapidly develop and manufacture proprietary
ASICs (Application-Specific Integrated Circuits),
eliminating dependence on common "off-the-
shelf" components, and enabling the fast
deployment of new, innovative solutions in
digital camera design. Canon EOS DSLR cameras
thus incorporate advanced sensors, processors
and other key components. Combined with
standout electromechanical and optical design
know-how, Canon digital technologies make
EOS simply one of the most powerful DSLR
systems anyone can own.
Dual Axis Electronic Level Sensor
Among the newest and most useful features
developed by Canon for the EOS 7D, the bril-
liant Dual Axis Electronic Level display aids in
achieving perfectly oriented shots. Visible in
the viewfinder and on the camera's LCD, in
both Live View mode or as a standalone, and
capable of displaying both roll and pitch in 1°
increments, the Dual Axis Electronic Level
Sensor is invaluable for architecture, macro
Multi-control Dial on EOS 60D
photography, video, or any situation where
critical composition is important.
Viewfinder display with Intelligent Viewfinder.
View of rear LCD monitor with Live View.
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