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T e c h n o l o g y

Canon's pioneering vision

Lens Know-How

Canon's heritage can be seen in every one

of the lenses it makes. Innovation is at the

forefront of our brand and we are constantly

evolving new technologies to allow optics

to be highly compact and yet still deliver

stunning optical clarity and sharpness.

Canon's range of digital compact camera

lenses share designs, materials,

manufacturing and quality testing with many

other Canon optics such as TV broadcast and

EOS EF lenses – trusted by millions of

professionals throughout the world.

Bye Bye To Blur

When shooting with the zoom extended

or in dark conditions, camera shake is

likely – increasing the possibility of blur.

Recognising this, Canon developed the

optical Image Stabilizer (IS) which uses

minute vibration gyros to detect camera

movement. Elements in the lens are then

moved to counter camera shake allowing

the camera to capture an image with

drastically reduced blur.

* Not all features are available on all cameras, please refer to Page 15.

Pioneering Canon-developed technologies

like the optical Image Stabilizer (IS) keep

shots free from blur and the Ultrasonic Motor

(USM) aids quick and silent zooming to offer

further improvements in image quality and

response times. Add to that an extensive

range of zooms – covering everything from

24mm wide angle to 35x zoom – and it's

clear to see that Canon offers the ultimate

in flexible and powerful products.

Our optical Image Stabilizer is now effective

to 4.5 stops in the PowerShot SX30 IS so you

can shoot at approximately 4.5 shutter

speed steps slower than a camera without IS

and still get a shake free image. Dynamic IS

and Hybrid IS were pioneered to combat blur

in specific shooting conditions. Dynamic IS

assesses low-frequency vibrations, such as

walking, to produce much steadier video

footage when the photographer is in motion,

while Hybrid IS corrects linear movement

which specifically causes problems during

close-up macro shooting.

Every Canon digital camera benefits from over 70 years of optical

excellence to deliver outstanding results. Unique lens coatings,

design and precise manufacturing result in images

of the highest quality that Canon is renowned for.

Without Optical Image Stabilizer

With Optical Image Stabilizer