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PRESS RELEASE

For Immediate Release

May 22, 2008

Datamax Introduces the New M-4308

New Member of the M-Class Family Provides 300 dpi Along with Modern Design,

Orlando, FL – May 22, 2008 - Datamax today announced the availability of the newest

member of the M-Class family, the M-4308

4308 offers 300 dots per inch (dpi) for applications that require a more refined print quality.

The printer also provides all the features and benefits available in the recently released M-4210

Mark II,

which includes up to 24% faster print speed and a 30% smaller size relative to

competing printers. Designed to meet the requirements of a wide variety of applications, the

solid-die-cast metal construction, large graphics display and modular design gives the M-Class

Mark II

printer family a compelling advantage in the marketplace.

Mark II

The M-Class

total cost of ownership (TCO). The new M-Class family is based upon a unique modular

platform design which makes it easy to service and replace key components and allows a

variety of options to be upgraded in the field by non-technicians. Datamax offers a full 2-year

or 2-million linear inch mechanical warranty on the M-Class

industry's longest warranty for printers in this class.

Contributing to the low TCO is Datamax's exclusive IntelliSEAQ™ technology that helps optimize

print quality, increase uptime, and extend the life of the printhead. In addition, the unique

DMXNet Manager offers the ability to status, configure and support the M-Class

remotely across a network, which is yet another significant time and money saver.

"The high resolution print capability of the new M-4308

compelling option for users, and will appeal to those seeking higher density printing capabilities

4501 Parkway Commerce Boulevard • Orlando, Florida USA 32808 • Phone +1 407 578 8007 • Fax +1 407 578 8377

Rugged Functionality, and 2-Year Warranty

series printers with their modular design provide ease-of-use and a lower

Contact: Chip Glisson

407-523-5562

Compact Industrial Printer

Mark II

compact industrial bar code printer. The M-

Mark II

printers provide yet another

series, which is the

Ma k II

printers