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Sharp, clean results bursting with color.

Sony technology helps capture the magic of any moment.

E 18-55mm F3.5-5.6 OSS (SEL1855), 1/160 sec., F11, ISO 100, Auto white balance

Two keys to outstanding photos and movies

You won't see them but they are there: Sony's 20.1 megapixel* Exmor™

APS HD CMOS sensor and blazing-fast BIONZ™ image processing engine.

Every scene is captured beautifully, from corner to corner, with fine details

and rich tonal gradations. The sensor's large size delivers high sensitivity,

attractive defocusing effects, and low noise in wide-ranging shooting

situations including dimly lit environments. Impressive 20.1-effective-

megapixel resolution and advanced BIONZ image processing also bring

every detail to life.

* Effective pixels (approx.)

Sony is the world's No. 1 manufac-

turer of image sensors for digital

cameras and video recorders (based

on Sony research from April 2012 to

March 2013 that shows Sony has a

50% market share)

Large image sensor

The APS-C size sensor on the

3000 is more than

13x larger than the 1/2.3-size sensors commonly

found on compact digital cameras.