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SLT-A37K

Capture your moments perfectly with Sony's exclusive Translucent

Mirror Technology DSLR with superb performance whether you're

shooting HD movies or still images. Tele-zoom High Speed Shooting at

up to 7 frames per second, complete with continuous auto focus. High-

seed auto focusing is visibly faster in Live View and HD Movie modes.

Translucent Mirror Technology

Conventional DSLRs can shoot. Or they can focus with the speed and precision of Phase

Detection AF. They cannot do both at once. The SLT-A37 utilizes Translucent Mirror Technology

that directs light to both the image sensor and the Phase Detection AF sensor simultaneously.

16.1 megapixel resolution

You get incredible detail and gorgeous enlargements. Thanks to the 16.1 megapixel APS-C

sensor size and Sony Exmor® APS HD CMOS technology, the camera achieves high resolution

with no penalty in low-light sensitivity or sensor noise.

ISO 16000 sensitivity

Incredibly clear low-light pictures without sacrificing detail, made possible by the low-noise

Exmor® APS HD CMOS image sensor and refined BIONZ® image processor.

Full HD 1080/60i/24p movies

This is one of the very few DSLRs with super smooth 1080/60i/24p Full HD recording capability.

Records in your choice of 1080/60i or 24p AVCHD™ format or in PC-friendly 1080/30p MP4 format.

Tele Zoom High Speed Shooting

The translucent mirror makes it far easier to capture the decisive soccer kick or your baby at her

absolute cutest. The Tele Zoom High Speed shooting mode shoots up to 7 fps at 8.4 MP while

maintaining continuous auto focus and auto exposure.

Auto Portrait Framing

Simply photograph a person and Auto Portrait Framing will save an additional, optimally framed

image in portrait or landscape orientation. Combining Face Detection and By Pixel Super

Resolution technologies with rule of thirds, Auto Portrait Framing provides beautifully composed

and appealingly balanced full resolution portraits.

Eye-Level Electronic Viewfinder

The eye-level finder is one of the reasons people love DSLRs. But that finder goes dark whenever

you shoot HD Movies. The Sony® SLT-A37 enables you to shoot movies with the added stability

you get holding the camera up to your face and using the eye-level finder for framing a scene

and focus. The Tru-finder™ Electronic Viewfinder (EVF) is super bright, easy to see with an ultra-

sharp 1.1x magnification factor. For those who require a longer eye-point (eyeglass wearers), it

also provides a function for adjusting the finder magnification ratio.

Tilting 3" 230K LCD dot screen

Tilt LCD up 135° or down 55° to frame high- and low-angle shots that would otherwise be hit-or-

miss.

Clear Image Zoom

Utilizing Sony's exclusive By Pixel Super Resolution Technology, Clear Image Zoom increases the

effective focal length of your lens up to 2x by digitally magnifying the center of your image with

nearly imperceptible degradation that provides greater shooting flexibility.

Superior Auto mode

Get cleaner, more dynamic pictures and fewer missed shots. Unifies and simplifies Sony intelligent

technologies, the camera automatically recognizes the correct scene mode, then quickly shoots

and combines up to six shots to produce images with greater clarity, optimum dynamic range

using Auto HDR technology and lower image noise using 3 shots layering technology.

Sony® Exmor® technology