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EVALUATE VALUE

Every dollar spent in today's business environment has to be justified. So when you are

considering adding or replacing an office resource you must consider the cost of acquisition.

Consider not only the base price, but also the feature set included in that price. What additional

features might you need and what is the additional cost? Look also at supplies capacities,

which will tell you something about the number of unproductive user interventions to expect.

Operating costs over the life of the printer can often exceed the initial purchase price.

Consider the cost-per-print compared to alternatives such as a service bureau.

HOW THE PHASER 7400 EXCEEDS THE VALUE REQUIREMENT:

Starting at just $2,999

, the Phaser 7400 brings professional speed and color capabilities within reach

of every office. Add to that an average monochrome cost-per-print of 1.8 cents

cost-per-print of just 9.3 cents

chrome-only printer or a color copier. The savings from printing medium to large volume color jobs

in-house rather than at a service bureau can pay for the printer over time, even if those types of jobs

are only printed infrequently.

And the Phaser 7400 Color Printer is engineered to require a minimum of user interventions. All of

the user intervention is performed from the front or the top, unlike some printers requiring access to

the rear of the printer to change some consumables or remove jams. Xerox offers high-capacity toner

cartridges that last up to 18,000 prints for color and 15,000 for black (based on 5% coverage). The

toner cartridges are easy to handle and easy to install into keyed slots in the top of the printer. Less

time spent taking care of the printer means more time printing.

* ERP

** based on an average 5% coverage per color

, and you come up with an attractive alternative to a high-end mono-

and an average color

PHASER 7400 EVALUATOR GUIDE