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THe ABARTH

code

It sprung from the piercing vision of Karl Abarth almost a century ago: go faster,

win more. It served as the simplest cornerstone upon which a well-crafted empire

of finely tuned performance was built. You start with the best ingredients and you

season them with the rarest blend of handed-down knowledge until you have a

recipe that is all-but unstoppable. Engines. Brakes. Purposeful design. Statements

stitched in leather. Details that project the difference but are always tailored

straight to the heart of pure performance. On racetracks. On highways. And now,

on continents. This is the vision of Mr. Abarth. It is the Abarth Code.

1920-50s – Karl Abarth built his first motorcycle to bear the Abarth name following a decade of racing motorcycles.

The first car he built, a revolutionary new single-seater named the Cisitalia D46, placed first in the 1946 Brezzi Cup in Turin.

In 1949 he created Abarth & C., whose mission was "the production of vehicles and complementary equipment for sports

and racing cars." In its first year, the Abarth 204 A Roadster won the Italian 1100 Championship and the Formula 2 title.

Abarth then developed a new exhaust system and the matte-black product became an instant success, attracting

manufacturers like Alfa Romeo, Ferrari, and Maserati.

1970-80s – Abarth merged with FIAT

and success continued in the world

championships of 1973, '74 and '75. This

legacy includes 10 world records, 133

international records, and over 10,000 track

victories. The Abarth name continued

into the 1980s with the success of the

FIAT Strada Abarth 130TC.

1950-60s – Abarth broke the 5,000 km, 10,000 km, 5,000 miles, 48- and 72-hour records driving

the FIAT

Abarth 750. The FIAT 500 Abarth covered a distance of 18,186 km at an average speed

of 108 km/h, breaking six international records and strengthening his relationship with FIAT.

The Sixties were a golden age for the Scorpion as the Abarth 850TC won the 1962 World

Championship race at Circuito del Garda and, in 1965 alone, Abarth racers won almost 900 victories.

Optional equipment shown.

ThE All-nEW 2012 FIAT

500 ABARTh

MERGES ThE ACClAIMED ABARTh

EUROPEAn TRACK PERFORMAnCE

WITh STATE-OF-ThE-ART AMEnITIES TO

DElIVER ROAD-COURSE CAPABIlITY

WITh EVERYDAY REFInEMEnT.