Canon EOS Rebel T2i EF-S 18-55mm IS Kit Brochure - Page 4

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Canon EOS Rebel T2i EF-S 18-55mm IS Kit Brochure

No matter the camera's specifica-

Among the newest and most useful features devel-

tions, a clear, bright viewfinder is

oped by Canon for the new EOS 7D, the brilliant

the photographer's first tool for great images.

new Dual Axis Electronic Level display aids in

Canon innovates with their viewfinders, espe-

cially with the viewfinder in the EOS-1D Mark IV,

EOS-1Ds Mark III and EOS 7D, by offering

Approx. 100% viewfinder coverage , and several

EOS SLRs have a larger pentaprism for higher

viewfinder magnification, these cameras offer

the best view of any EOS Digital to date. All

EOS Digital SLR cameras offer dioptric correction

and several EOS SLRs have a number of differ-

ent viewfinder accessories, including up to 11

different focus screens available for most any

application.

Viewfinder display with Intelligent Viewfinder.

A new Canon technology, the

Intelligent Viewfinder, found on the

EOS 7D, is a transparent LCD in the viewfinder that

superimposes a variety of shooting information at

the push of a button. Whereas with other EOS

cameras' viewfinders the representation of AF

points and metering areas are static, with the EOS

7D's Intelligent Viewfinder, they can be displayed,

adjusted, or hidden, in camera, with ease. This

View of rear LCD monitor with Live View.

means less distraction and more clarity to view the

image in its entirety. The Intelligent Viewfinder

achieving perfectly oriented shots. Visible in the

includes a Grid Display and in Spot metering

viewfinder and on the camera's LCD, in both Live

mode, the specific area metered is shown.

View mode or as a standalone, and capable of

Intelligent Viewfinder – Change your viewfinder display to match any situation.

AF point automatic selection – The camera auto-

Spot metering display – Focus with a central,

matically chooses the correct AF point.

circular zone for accurate exposure control.

Grid display – Useful for scenes where horizontal

Hide all – An unobstructed view lets you get

or vertical lines are stressed, such as architecture.

close to your subject and capture detail.

displaying both roll and pitch in 1° increments,

the Dual Axis Electronic Level Sensor is invaluable

for architecture, macro photography, video, or any

situation where critical composition is important.

Canon EOS SLR cameras incorporate

advanced exposure control systems,

offering the photographer exceptionally precise

AE (auto exposure) with a wide range of metering

options. Full-frame Evaluative metering incorpo-

rates the camera's multi-zone sensor reading with

specific focusing point data. The onboard micro-

computer compares input from all zones and cal-

culates optimum exposure. While Evaluative

metering helps to assure excellent results in even

the most challenging lighting situations,

advanced photographers can choose from among

several additional metering options. Center-

weighted metering is available for those who pre-

fer a more traditional pattern. Partial metering

limits readings to sensor zones in the center of

the image area, giving the photographer more

area-specific control. Spot readings can be

taken at the center of the frame area or, with

some models, linked to an AF point. With certain

EOS cameras, up to eight separate Spot meter

readings can be recorded and averaged. For the

EOS 7D , Canon developed the new multi-layer

63-zone iFCL (intelligent Focus Color Luminance)

Metering System to incorporate the color wave-

AF point expansion – Focus with a selected AF point

Zone AF – The AF points are divided into five

and points surrounding it. Great for moving subjects.

focusing zones, useful for off-center shots.

AI Servo AF tracking display – Provides instant

Spot AF – Focuses on an even smaller area for

feedback of AF points tracking a moving subject.

precise focus on small subjects.

EOS Full

HD Video

Advantage

Interchangeable EF/EF-S Lenses – Creative opportunities are at your fingertips thanks to Canon

EF/EF-S Lenses and its wide range of lenses including fish-eye, macro and tilt-shift lenses.

Fisheye lenses impart an extraordinary perspec-

Tilt-shift lenses allow you to control the area

tive and angle-of-view far beyond the limits of

of focus.

human vision.

length surrounding the chosen focus point to help

subjects. Resulting images can have a virtually

ensure more natural color rendition. Flash photog-

perfect balance between ambient light and

raphy with EOS Systems also benefits from the

flash illumination, even in complicated lighting

extraordinary exposure control technology Canon

situations and compositions.

has created. E-TTL (Evaluative Through-The-Lens)

and E-TTL II autoflash systems work in combina-

tion with the camera's multi-zone metering sensor

Select EOS cameras which feature

to help take the guesswork out of flash photog-

Full HD video capture offer the enhanced image

raphy. The camera performs instantaneous calcu-

quality, smooth frame rates and adaptive exposure

compensation necessary in professional movie

making tools. Shooting video with a large sensor

camera (EOS 5D Mark II's full-frame CMOS sensor

is 36.0 x 24.0mm), it's simple to take advantage of

the image quality and characteristics that are

intrinsic to SLR photography. It increases flexibility

for the photographer in that it also allows for full

use of Canon EF lenses, including wide-angle,

macro, super-telephoto, tilt-shift and fisheye, pro-

viding a wealth of depth-of-field and other creative

shooting options once reserved only for still pho-

63-zone Metering System — Canon's sophisticated 63-zone

Evaluative metering system considers not only the active

tography. Combined with their size, image quality

focusing point but also a range of metered values from adjacent

and flexibility, EOS SLR cameras with Full HD video

areas to determine correct exposure even in difficult lighting.

capture are all-in-one, multimedia image-captur-

lations based on readings from the preflash, ambi-

ing tools. Not only can one take advantage of the

ent lighting conditions and assessment of subject

SLR's range of ISO sensitivities, it's simple to exert

location to determine the optimum flash output and

full control over exposure and depth-of-field, which

exposure settings. With E-TTL II, the calculations

can have a profound effect on the mood of the

also incorporate distance information from

moving image. And it's all as easy as the press of a

compatible EF lenses, enabling the system to

button. All Live View AF features can also be used

better handle dark, light and highly reflective

in shooting video and playback modes are available

EOS SLR CAMERAS

Full HD

Full HD Video – Many EOS

SLR cameras capture Full

HD video at 1920 x 1080

resolution for exquisite

detail and sharpness.

Outstanding Color and Detail – The quality of images captured with EOS SLR cameras holds

true for both stills and video, even in low-light.

Macro lenses let you get up close for detailed

Use wide-aperture lenses for greater control

shots of small subjects.

over depth-of-field.

in-camera, with sound. With select models, EOS

Full HD video movies can be captured at 1920 x

1080 resolution at 24, 25 or 30 frames per second

(fps), for up to 4GB per clip. Movies are saved as

MOV files and can be viewed in Full HD with HDMI

output. Other recording sizes include HD at 1280 x

780 (50/60 fps) or SD/VGA at 640 x 480 (50/60 fps).

Select EOS cameras offer flexible manual

exposure control for their movie modes, allowing

for complete creative control for the shooter. In

Manual mode, users can control depth-of-field

and sense of motion, creating gorgeous back-

ground blur. Exposure can be determined and set

even in complex lighting situations, maintaining

the same look and feel throughout an entire scene,

not just the initial shot, and minimizing audible

camera noise that can occur when the aperture

changes due to exposure adjustment mid-clip.

All EOS cameras with HD recording feature a

built-in microphone for simple mono recording. On

some models, stereo sound can be recorded

through an external microphone. Additionally, with

select models, still images can also be captured in

full resolution while shooting movies. It's as simple

as pressing the shutter button while recording, and

the supplied image can be modified as would any

other recorded still. Simple editing can even be

done in-camera, and movies can be played on HD

televisions by using a USB AV cable, or HDMI.

(more information at: usa.canon.com/fullhd)