Canon PowerShot A1200 Brochure - Page 5

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T E C H N O L O G Y
Canon's pioneering vision
Lens Know-How
Canon's 70-year optical heritage can be
experienced in every one of the lenses it
makes. Innovation is at the forefront of the
brand and Canon is constantly evolving new
technologies to allow optics to be highly
compact and yet still deliver stunning optical
clarity and sharpness.
Canon's range of digital compact camera
lenses share designs, materials,
manufacturing and quality testing with many
other Canon optics such as TV broadcast and
EOS EF lenses – trusted by millions of
professionals throughout the world.
Bye Bye to Blur
When shooting with the zoom extended or
in dark conditions, camera shake is likely
– increasing the possibility of blur.
Recognising this, Canon developed the
optical Image Stabilizer (IS), which uses
minute vibration gyros to detect camera
movement. Elements in the lens are then
moved to counter camera shake allowing
the camera to capture an image with
drastically reduced blur.
The optical Image Stabilizer is effective to 4.5
stops in the PowerShot SX40 HS so you can
shoot at approximately 4.5 shutter speed
steps slower than a camera without IS and
still get a shake free image. Dynamic IS and
Hybrid IS were pioneered to combat blur in
specific shooting conditions.
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Pioneering Canon-developed technologies
like the optical Image Stabilizer (IS) keep
shots free from blur and the Ultrasonic Motor
(USM) aids quick and silent zooming to offer
further improvements in image quality and
response times. Add to that an extensive
range of zooms – covering everything from
24mm wide angle to 35x zoom – and it's
clear to see that Canon offers the ultimate
in flexible and powerful products.
Dynamic IS assesses low-frequency
vibrations, such as walking, to produce
much steadier video footage when
the photographer is in motion, while
Hybrid IS corrects linear movement which
specifically causes problems during
close-up macro shooting.
With Optical Image Stabilizer
Without Optical Image Stabilizer
Intelligent IS
Intelligent IS is the latest image stabilisation technology which can conveniently
help you achieve sharp photos and movies – whether shooting extreme macro
close-ups or moving to keep up with the action. Versatile and fully automatic,
Intelligent IS constantly detects your subject and adapts the optical Image Stabilizer
to the scene, from seven available modes:
Powered IS: When shooting
movies with high zoom,
Dynamic IS: Helps produce
Powered IS uses Canon
camcorder technology to
smooth and clear movies.
provide much steadier
It corrects both hand shake
and user-movement
footage for more clarity
vibrations – such as when
and less wobble.
shooting from a car or
walking along with the action.
Tripod Mode: Whenever the
camera is fixed on a steady
surface it automatically turns
image stabilisation off for
Normal IS: Combines
optimum results.
standard optical image
stabilisation with Hybrid IS
for minimum blur when
shooting photos.
Not all features are available on all cameras, please refer to Page 15.
Dynamic & Macro IS:
Detects when filming from
short distance and combines
Panning IS: Stabilises in only
the corrections of Dynamic
one direction, allowing you to
and Hybrid IS for sharper
smoothly keep the framing
and smoother footage.
on a moving subject. Works
with either horizontal or
vertical panning.
Macro IS: Optimises Hybrid
IS when shooting from very
short distance. Originally
developed for professional
Canon EF lenses, Hybrid IS
provides ideal correction for
sharp handheld close-ups.
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