Xerox WORKCENTRE 7120 Competitive Comparison - Page 10

Browse online or download pdf Competitive Comparison for Printer Xerox WORKCENTRE 7120. Xerox WORKCENTRE 7120 11 pages. Color networking mfp a3
Also for Xerox WORKCENTRE 7120: Evaluator Manual (25 pages), Evaluator Manual (24 pages), Reference Manual (30 pages), Specifications (14 pages), Specifications (14 pages), Competitive Comparison (11 pages), Brochure & Specs (4 pages), Reference Manual (29 pages), Quick Use Manual (20 pages), Quick Use Manual (20 pages), Quick Use Manual (20 pages), Quick Use Manual (20 pages), Installation Manual (2 pages), Installation Manual (2 pages), Quick Use Manual (20 pages), Reference Manual (32 pages), System Administrator Manual (20 pages)

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Key positioning strengths of the Color

imageRUNNER C2550 and how to

combat them with prospective customers

What the Canon sales rep could say:

"The Color imageRUNNER C2550 is faster than the WorkCentre 7120,

with a rated engine speed of 25 ppm in black and 23 ppm in color versus

only 20 ppm in black and color for the WorkCentre 7120."

How to respond

Rated engine speed is only part of the productivity equation and in this

case it's a marginal advantage at best. For example, environments that

do a lot of scanning will appreciate the WorkCentre 7120's faster scan-

ning speed, and IT administrators will definitely find that they get their

work done faster when using the WorkCentre 7120. What's more, the

WorkCentre 7120 proved more efficient in numerous BLI tests, coming

closer to performing at its actual engine speed than the Color imageRUN-

NER C2550.

What the Canon sales rep could say:

"The Color imageRUNNER C2550 can handle media up to 12" x 18"

(A3+), which allows users to create full-bleed ledger printing by printing

ledger size on ledger-plus paper, then cropping the edges to eliminate the

margin. This is not possible on the WorkCentre 7120."

How to respond:

Only a handful of businesses will ever need full-bleed ledger printing, and

those that do will probably prefer using an MFP more geared to a produc-

tion or CRD environment (for example, something with a faster engine

speed to handle large print runs).

Xerox WorkCentre 7120 vs. Canon Color imageRUNNER C2550

What the Canon sales rep could say:

"The Color imageRUNNER C2550's black toner yield is rated at 26,000

impressions, while the WorkCentre 7120's black toner yield is rated lower

at only 22,000 impressions. This means users of the WorkCentre 7120

have to spend more time replacing toner supplies."

How to respond:

Advertised toner yield is just that: advertised. BLI's Lab Test Report on the

Color imageRUNNER C2550 rated its toner yield "Poor," which is the low-

est possible rating given, and noted that toner yield for all four colors fell

short of their advertised lifespans.