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VII. CONCLUSION

The Canon EOS 5D Digital SLR is an extraordinary product. It has very high resolution,

modest dimensions and weight, remarkable ease of use, great accuracy, high-quality

construction and a superior software package. With the exception of EF-S lenses, it

enjoys essentially complete compatibility with the Canon EOS system, the overwhelming

choice of professionals everywhere. At an estimated selling price of $3,299

, it has no

rival, no competitor, no challenger.

The EOS 5D model will appeal to an enormous range of photographers. Landscape and

nature photographers, both amateur and professional, will love the 12.8 megapixel

resolution and the camera's backcountry maneuverability. Wedding and portrait photog-

raphers will appreciate the resolution of group shots as well as the camera's size and

weight and its full frame sensor. Then, there are many photographers who have been

dedicated to film and have postponed the purchase of a DSLR. They've waited for a time

when there would be no sacrifice in quality tied to the film-to-digital switch. They will

surely see that the EOS 5D model is the camera they have been waiting for. Everyone

will be amazed by the value that the EOS 5D Digital SLR represents.

One of the interesting parts of the success of the EOS 20D model has been how many of

them are used regularly by professionals. For an estimated selling price below $1,500,

pros have a 685-gram camera with a magnesium alloy body, a stainless steel chassis,

8-megapixel resolution and 5 fps speed. For many of them, 1-Series weight or expense

is a substantial negative. The combination of the EOS 20D and the 5D cameras make an

ideal pairing for many of these professionals: a common interface making switching

back and forth intuitive and error-free, a choice of high quality or high speed, as

required, a camera bag that's easy on the back, shoulders and neck and a total cost that

shooters, spouses and accountants will all approve of.

So, Canon has hit another home run. The combination of great design and manufactur-

ing expertise with obvious marketing savvy has produced a camera that stands alone in

an entirely new and exceptionally appealing class. It is the world's first Premium DSLR.

Actual selling price will be set by dealers and may vary.

published product reviews and articles. For further information, please contact Canon U.S.A., Inc. Public Relations Dept.,

(516) 328-5000.

VI. CONCLUSION