Xerox Phaser
vs. Lexmark
Experience counts:
engine, but it takes much more than that to be a great
color printer — like the Phaser 7760
With the Phaser 7760 printer, customers get:
•
Better value
•
Greater color control and image quality
•
Lower Total Cost of Ownership
•
Better performance and ease-of-use
•
The Xerox Total Satisfaction Guarantee
Better value
The Phaser 7760 printer may have a
higher initial price than its Lexmark
counterpart, but it delivers far more
value due to its outstanding perfor-
mance, superior features and lower
Total Cost of Ownership.
Lower Total Cost
of Ownership
Phaser 7760 printer users save up to
$10,048 more than Lexmark C935
users based on an Average Monthly
Print Volume (AMPV) of 7,000 pages
over 3 years.
see back page for more details
Better language support
Genuine Adobe
PostScript
3
®
®
™
provides more accurate color and less
risk of file incompatibility.
Smart driver features
The Phaser 7760 printer driver is
always aware of what's happing at
the printer — in real time — so users
get convenient printer status right
from their desk.
Smart printer features
The Phaser 7760 printer has several
intelligent features that work behind
the scenes to maximize real-world
performance.
Smart support features
(Key IT advantage)
Many helpful features are built into
the Phaser 7760 printer to maximize
printer uptime and reduce IT support
challenges.
7760
®
C935
®
The Lexmark printer has a good
Phaser 7760DN
Lexmark C935dn
7760DN (includes hard
C935dn + $539 hard
drive): $5,499
drive = $3,738
C935dtn + $539 hard
drive = $4,930
7760GX (includes hard
C935hdn (includes hard
drive & PhaserMatch
drive): $5,499
software): $6,599
7760DX (includes hard
drive & PhaserMatch
software): $6,899
Spend up to
Save up to
$10,048 more
$10,048
in 36 months
True Adobe
PostScript
PostScript 3
3 clone
Smart Trays, Consumable
None of
gauges, Job completion
these features
notification, Automatic
driver configuration
Smart Duplex,
None of
Intelligent Ready,
these features
Intelligent front panel
Configuration
Limited built-in
SIM, PrintingScout
support features
®
onscreen alert
notification,
PhaserSMART
®
online troubleshooting,
Configurable email
alerts, CentreWare
Internet Services,
CentreWare
Web
®
Better real-world performance
The Phaser 7760 printer outperforms the Lexmark device in real-world
printing environments, even though they have the same print engine
and similar specifications.
Xerox has used this engine for several years and as a result, developed
an intelligent controller that quickly processes complex documents
— taking full advantage of the engine's speed and resulting in
greater productivity.
Product specifications
Print speed
First-page-out time
Processor
Memory
Real-world performance*
2-page
Real Estate
flyer
Year-end Financial Summary (Unaudited)
Q 1
Q 2
Q 3
Q 4
YTD
FY96
FY95
FY94
FY93
FY92
Orders Received:
Europe Supply Chain
$
14,609
$
11,692
$
9,462
$
7,569
$
6,484
###
$
4,520
$
3,774
$
3,164
International Orders
17,901
13,658
11,310
9,192
8,192
###
6,072
5,227
Inventory
4,527
Total Orders
32,510
25,350
20,772
16,761
14,676
###
10,592
9,001
7,691
1-page
$400,000
Stock
Products
27,125
21,380
17,122
13,256
11,880
###
8,550
7,253
6,210
$300,000
Service
4,394
3,611
3,195
3,154
2,614
###
2,047
1,812
1,586
Series1
Total Net Revenue
31,519
24,991
20,317
16,410
14,494
###
10,597
$200,000
9,065
7,796
Series2
Series3
All Orders
$100,000
Cost of Products Sold
17,069
13,012
10,021
8,018
7,834
###
6,438
5,836
5,357
Cost of Services
2,945
2,478
2,102
1,910
1,760
###
1,479
1,356
1,244
$-
Research and Development
2,302
2,027
1,761
1,436
1,289
###
966
1
837
2
3
729
4
Selling, General and Admin.
5,635
4,925
4,554
3,642
2,401
###
1,206
855
Quarters
599
Total Orders
27,951
22,442
18,438
15,006
13,284
###
9,774
8,384
7,229
Excel file
Credit
3,568
2,549
1,879
1,404
1,210
985
823
681
566
Income
270
29
25
23
20
18
16
14
12
Interest
206
155
121
93
87
74
66
57
50
Taxes
3,632
2,423
1,783
1,334
1,143
929
400,000
773
638
529
200,000
Rebates
1,199
824
606
863
496
449
324
261
199
Net Earnings
2,433
1,599
1,177
471
647
480
450
0
377
329
per share amount:
Net
4.63
3.07
2.33
0.94
1.30
###
0.93
0.78
0.69
Stock Holders
0.70
0.55
0.45
0.36
0.32
###
0.24
Q 1
0.24
Q 2
0.24
Q 3
At Year End:
Q 4
YTD
FY96
Assets
$
24,427
$
19,567
$
16,736
$
13,700
$
11,973
###
$
8,707
FY95
$
7,425
$
FY94
6,358
FY93
FY92
Salary
102,300
98,400
96,200
92,600
89,000
###
82,308
79,153
76,112
Year End
$
308,104
$
253,974
$
211,195
$
177,214
$
162,854
###
######
$
114,526
$
102,425
Nelson Corp
Company Confidential
8-page
PowerPoint
set
11 x 17 in.
Magazine
Cover
* Tested using industry standard PageSense performance measuring software
Phaser 7760DN
Lexmark C935dn
Up to 35 ppm color /
Up to 40 ppm color /
45 ppm black
45 ppm black
As fast as 9 seconds
As fast as 9 seconds
color / 6 seconds black
color / 5 seconds black
800 MHz
1.25 GHz
512 MB std /
256 MB std /
1 GB max
1 GB max
12 seconds
16 seconds
Faster!
8 seconds
9 seconds
28 seconds
36 seconds
44 seconds
1:42
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