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Viewfinder

Superlative Exposure Control

No matter the camera's specifica-

Canon EOS DSLRs incorporate

tions, a clear, bright viewfinder is

advanced exposure control systems,

the photographer's first tool for great images.

offering the photographer exceptionally

Canon innovates with their viewfinders, espe-

precise AE (auto exposure) with a wide range of

cially with the viewfinders in the EOS-1D Mark IV,

metering options. Full-frame Evaluative metering

EOS-1Ds Mark III and EOS 7D, by offering

incorporates the camera's multi-zone sensor

approx. 100% viewfinder coverage, and several

reading with specific focusing point data. The

EOS SLRs have a larger pentaprism for higher

onboard microcomputer compares input from

viewfinder magnification. These cameras offer

all zones and calculates optimum exposure.

the best view of any EOS digital camera to date.

While Evaluative metering helps to assure excel-

All EOS digital SLR cameras offer dioptric correction

lent results in even the most challenging light-

and several EOS SLRs have a number of

ing situations, advanced photographers can

different viewfinder accessories, including up

choose from among several additional metering

to 11 different focus screens available for most

options. Center-Weighted metering is available

any application.

for those who prefer a more traditional pattern.

Partial metering limits readings to sensor zones

Intelligent Viewfinder

The Intelligent Viewfinder, found on

the EOS 7D, is a transparent LCD in

the viewfinder that superimposes a variety of

shooting information at the push of a button.

Whereas with other EOS cameras' viewfinders

the representation of AF points and metering

areas are static, with the EOS 7D's Intelligent

Viewfinder, they can be displayed, adjusted, or

hidden, in camera, with ease. This means less

distraction and more clarity to view the image in

63-zone Metering System — Canon's sophisticated 63-zone

its entirety. The Intelligent Viewfinder includes a

Evaluative metering system considers not only the active

focusing point, but also a range of metered values from adjacent

Grid Display and in Spot metering mode, the

areas to determine correct exposure even in difficult lighting.

specific area metered is shown.

Intelligent Viewfinder – Change your viewfinder display to match any situation.

AF point automatic selection – The camera auto-

Spot metering display – Focus with a central,

matically chooses the correct AF point.

circular zone for accurate exposure control.

Grid display – Useful for scenes where horizontal

Hide all – An unobstructed view lets you get

or vertical lines are stressed, such as architecture.

close to your subject and capture detail.

in the center of the image area, giving the pho-

tographer more area-specific control. Spot

readings can be taken at the center of the frame

area or, with some models, linked to an AF

point. With certain EOS cameras, up to eight

separate Spot meter readings can be recorded

and averaged. For cameras like the EOS 60D,

Canon developed the iFCL (intelligent Focus

Color Luminance) 63-zone Dual-layer metering

system to incorporate the color wavelength

surrounding the chosen focus point to help

ensure more natural color rendition. Flash pho-

tography with EOS Systems also benefits from

the extraordinary exposure control technology

Canon has created. E-TTL (Evaluative Through-

The-Lens) and E-TTL II autoflash systems work

in combination with the camera's multi-zone

metering sensor to help take the guesswork out

of flash photography. The camera performs

instantaneous calculations based on readings

from the preflash, ambient lighting conditions

and assessment of subject location to deter-

mine the optimum flash output and exposure

settings. With E-TTL II, the calculations also

incorporate distance information from compati-

ble EF lenses, enabling the system to better

handle dark, light and highly reflective subjects.

Resulting images can have a virtually perfect

balance between ambient light and flash

illumination, even in complicated lighting

situations and compositions.

AF point expansion – Focus with a selected AF point

Zone AF – The AF points are divided into five

and points surrounding it. Great for moving subjects.

focusing zones, useful for off-center shots.

AI Servo AF tracking display – Provides instant

Spot AF – Focuses on an even smaller area for

feedback of AF points tracking a moving subject.

precise focus on small subjects.

Live View Function – With Live View Function, images can be

10x magnified view.

composed and captured from the camera's LCD monitor.

Live View Function

mode, AF can be started by pressing the AE button

Canon's spectacular Live View

for either AF mode. In Face Detection Live mode,

shooting is now available through most of the

the largest face near center is detected initially,

EOS digital models. Live View Function, where

but the Multi-controller can be used to select

the photographer can compose and shoot directly

any face detected.

from the camera's LCD is an indispensable feature

Superb Ergonomics and Custom

for creative photography in any number of situa-

Functions

tions. It enables the photographer to zoom in and

navigate the composition 5x or 10x normal size,

Refined ergonomics and smooth operability are

while enabling critical focus and allowing more

Canon EOS traditions, and even with the

attention to detail. Users can even choose a grid

unavoidable complexities involved with digital

overlay, perfect for architectural photography.

capture, Canon's EOS interface design puts the

In the studio, Live View Function can be used

most frequently used controls where they make

remotely (via a computer) through the camera's

the most sense — in the hands of the photographer.

USB connection, or wirelessly if the optional

Operation is enhanced by Custom Functions, a

Wireless File Transmitter is used.

concept pioneered by Canon. Custom Functions

enable photographers to tailor features and

Live View Focusing

operating functions to suit their own shooting

Canon's Live View Function includes 3 focusing

style, or to optimize camera performance for

modes: Quick mode, Live mode, and Face Detection

specific subjects or shooting conditions. Whether

Live mode. In Quick mode, One-Shot AF is set

customizing a shutter speed range or specifying

automatically and the AF point is selectable even

the parameters of bracketing, photographers lit-

while the Live View image is displayed. In Live

erally have hundreds of choices in how they

EOS SLR CAMERAS

want their EOS digital SLR to operate with ease.

With the EOS 60D, the Multi-control Dial, featur-

ing a dedicated and easily-accessible Quick

Control button for quick access to the Quick Control

screen at any time, enables users to operate

menus and enter settings with a simple touch.

With its in-house capabilities, Canon is able to

rapidly develop and manufacture proprietary

ASICs (Application-Specific Integrated Circuits),

eliminating dependence on common "off-the-

shelf" components, and enabling the fast

deployment of new, innovative solutions in

digital camera design. Canon EOS DSLR cameras

thus incorporate advanced sensors, processors

and other key components. Combined with

standout electromechanical and optical design

know-how, Canon digital technologies make

EOS simply one of the most powerful DSLR

systems anyone can own.

Dual Axis Electronic Level Sensor

Among the newest and most useful features

developed by Canon for the EOS 7D, the bril-

liant Dual Axis Electronic Level display aids in

achieving perfectly oriented shots. Visible in

the viewfinder and on the camera's LCD, in

both Live View mode or as a standalone, and

capable of displaying both roll and pitch in 1°

increments, the Dual Axis Electronic Level

Sensor is invaluable for architecture, macro

Multi-control Dial on EOS 60D

photography, video, or any situation where

critical composition is important.

Viewfinder display with Intelligent Viewfinder.

View of rear LCD monitor with Live View.