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The Perfect Teaching Tool
The Sony XDCAM EX series is a powerful HD teaching tool
for educational institutions everywhere, whether students
are shooting for broadcast, internet, or film. Graduating
students like Marcus Richardson know this is a camera he
can grow with. "This is an affordable camera for those
looking to shoot high quality HD. The quality is unbeliev-
able, and because it's used everywhere, there is a high
likelihood I'll be encountering this camera again."
Professors feel that the Sony XDCAM EX camera line helps
improve the stories their students tell, as they no longer
need to worry about the technology behind their shots.
"These cameras make our students look like better
shooters. This camera line allows us to gradually expose
our beginner students to higher end features," says Artis.
"Everything is going tapeless, and this camera is the future.
It will not be obsolete in 5-7 years. Other brands in the EX
price range simply do not have the features that the Sony
EX line offers. These are like $25,000 cameras you can get
for under $10,000. This is a camera that can grow with you
as a filmmaker. It bridges the gap between beginners and
professionals. Between the image quality, its ease of use,
and adaptability, this camera has enough features to
accommodate everyone at all levels of experience."
Rick Ramsey agrees. "This is the best example of a mid-
range professional camera I've seen. Students can start
their own business using these cameras. It's simple enough
for our students to start shooting out of the box, and easy
enough to learn the basic functions. This camera helps lay
down a great foundation for digital filmmaking."
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According to Rick Siegel, "The Sony EX series are remark-
able creative tools that deliver full HD capabilities to
students and independent producers. This is destined to
be the new 'must have' camera. It sets a new standard
for performance and value."
"The EX is flexible enough to appeal to both experienced
and inexperienced students. It is useful in helping my
students understand the mechanics of acquiring the
images and sound they need to speak the language of
visual communication," concludes Bill Gentile.
Linda Brown, Professor of Cinematography at University of
Southern California's School of Cinematic Arts says, "I think
by having the students shoot with these cameras since
they're already in the field and being used professionally, it
really prepares them to leave USC and go right into the
field and pick up cameras that they are familiar and can
shoot with."
According to filmmaker George Lucas, "The quality is so
beyond anything I've ever used, and I've been working with
Sony for a long time. Film schools are not about the
technology. They're about telling stories. But, in order to
work in the industry, you want to teach the kids about the
future. Digital filmmaking is the future, it's more efficient, it's
more cost-effective, and the quality is far better."
professional video and audio products. This program helps
schools acquire the technology needed to inspire, engage,
motivate, and educate students without straining their
budget. Each time your school purchases an XDCAM EX
series camcorder from a Sony Authorized Reseller or
directly from Sony, your school receives points which can
be redeemed for eligible Sony professional video and
audio products.
For more information on the Sony Extra Credit Program,
please visit: sony.com/extracredit.
Sony Extra Credit
Program
The XDCAM EX series is part of
Sony's Extra Credit program, an
incentive rewards program for
colleges and universities that
frequently purchase Sony