Yamaha PSR-S650 Manual do concessionário - Página 16
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PSR‐S650 "D.I.S.H" by Phil Clendeninn
Because the answer could be, "No."
At which point they think they do not want nor need a SCORE function. ("Oh, I'll never use that" they grumble to
themselves)
A better way to handle this is not to ask, assume that by showing the SCORE feature you can position it positively for all...
because if they READ music, the advantage of this is obvious. You are going to present so that if they do not read music,
yet, the PSR‐S650 will help them learn. Not only does it show the note on the lined score, it can tell you the NAME of the
NOTE. It is really about how you choose to present the feature.
If they play "by ear", they may never have seen something that they themselves have played on a SCORE – you can show
them.
BOLDLY GO WHERE NO SALES ASSOCIATE HAS GONE BEFORE...
Get a microphone and explore using the natural inclination of your customer to be a "ham" and get them to sing. There
are many reasons for this strategy. If you find the customer who has the ego to sing aloud in the store, use that positive
energy and build on it.
It is true (don't take our word for it) but having fun is contagious. If you have someone singing along with a popular song,
through a microphone in the store, you will have other people coming around to give it a try. A "What's that?" question
means you have got their attention – and is the question you want to be asked as a retail sale associate. Once you get this
level of engagement going, you will naturally find an increase in the interest in this type of keyboard.
One of the strengths of the ARRANGER KEYBOARD is that it contains a band that "knows", literally, thousands of songs.Iit
is not a static box, meaning you can load new SONG titles all the time. Once you are involved in talking about the SONG
feature – you are talking about the product's SUPPORT. Because it is XG/GM compatible this means there is an unlimited
library of FILES that can be purchased, downloaded and played by the S650.
The fact that a customer can buy additional content is a very, very powerful feature. They are worried about the keyboard
becoming OBSOLETE. This is why you sell music, not the bells and whistles... yes, next year's model may have a new bell or
whistle, but MUSIC and enjoyment is forever. Knowing they can buy songs that are not even out yet is comforting.
DID YOU KNOW?
By the time a song is available in Sheet Music it is very likely available as a loadable file.
Keep a few popular tunes on your YAMAHA KEYBOARD USB drive.
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