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D3:

The Development

Concept

The pursuit of new technology

Since the introduction of the first F-series cameras, Nikon

has helped refine the art of photography while pursuing

new and powerful forms of photographic expression. The

D3 fulfils both of these missions. Nikon's newest flagship

symbolizes the evolution of photographic technology,

defying preconceived limitations while responding to the

ever-changing demands of professional photographers.

In short, the D3 represents new territory – explore it for

yourself.

The pursuit of ideal picture quality

High resolution is only one aspect of superior pictures.

The image quality that passionate photographers deserve

should also include a wide sensitivity range, faithful color

reproduction, and fast, secure data processing. Nikon offers

all this and more with the D3, giving images more depth,

detail and atmosphere than ever before. Images of this

quality were once rare, but the Nikon D3 makes them all

part of a day's work.

The pursuit of superior operability

Professional photographers frequently have cameras

in their hands for hours – or even days – at a time. In

many ways the camera becomes an extension of the

photographer's body, and should therefore act that way.

That's why Nikon has always considered comfortable

and ergonomically-sound operation to be crucial to its

camera design. It is a multi-sensory experience – a bright

viewfinder for the eyes, the shape and texture of the

camera's exterior for the hands, even the right shutter

sound for the ear – with each aspect of the camera's design

crafted to eliminate distractions and help the photographer

to reach new creative heights. From a short shutter-release

time-lag to controls large enough to manipulate with gloves

on, Nikon has redefined operability. Again.

The pursuit of uncompromised quality

Nikon's philosophy is simple: no shortcuts. From design

through assembly to the showroom floor, uncompromising

standards mean that ever y camera produced is of

exceptional quality. Nikon cameras like the D3 are tested

relentlessly to ensure that they perform in any situation.

Nikon engineers punish new equipment mercilessly. They

expose cameras to extremes of cold, heat, moisture,

vibration and any other condition that may be encountered

on (and even above) the Earth. Standards like these are

rare, but for Nikon, they are essential.

The D3 is dedicated to photographers who defy limitations

and always seek to push photography forward.

D3: On Assignment

To prove the D3's uncompromising versatility, three of the world's top professionals

test shot with early models of the D3 on a wide array of assignments.

Dave Black –

Joe McNally –

Sports Photographer (USA)

Photojournalist (USA)

Used the D3 to shoot ice hockey, figure skating,

Studio work, street photography at night,

wakeboarding, basketball, gymnastics, and a

theater, track and field athletics, location

nighttime car race.

shooting in both a field of sunflowers and the

desert under glaring sunlight.

I believe the Nikon D3 Digital SLR Camera

I think one of the headlines in this

will encourage photographers to think in

brochure defines my experience with the

new and creative ways. There are many

new advances in this camera that will

Nikon D3. It represents new territory. As

a shooter, I am always looking for ways

help me produce better sports pictures,

to expand and express my imagination.

including the shooting rate of nine frames

This camera opens doors and pushes

per second, increased dynamic range

limits I could not have even guessed at

and the FX sensor. But it is the extremely

when I started shooting digital a few

clean high sensitivity level of ISO 6400

short years ago. While the camera looks

that is, in my opinion, an industr y-

and feels like past Nikon models, there is

changing development. I will now be able

to capture fast action sports images in

definitely a new engine under the hood.

This technology accelerates and enlarges

low-light conditions and poorly lit indoor

digital picture making. One of the photo

venues with wonderful clarity and detail

suitable for the cover of any magazine.

maxims I have always heard is "If I can

see it I can shoot it." That has not always

Nikon's D3 makes a seemingly impossible

necessarily been true. Now, finally, it is.

situation achievable.

Clients include: Time Magazine, National

Clients include: Sports Illustrated, Time

Geographic, Newsweek, ESPN Magazine and

Magazine, Newsweek, ESPN, The Wall Street

The New York Times Magazine.

Journal, Reebok, Coca Cola and Visa.

©Dave Black

• Lens: AF-S NIKKOR 14-24mm f/2.8G ED • Image quality:

• Lens: AF Nikkor 85mm f/1.4D IF • Image quality: 14-bit

14-bit RAW (NEF) • Exposure: [M] mode, 1/1,000 second, f/4

RAW (NEF) • Exposure: [M] mode, 1/250 second, f/10

• White balance: Direct sunlight • Sensitivity: ISO 6400

• White balance: Flash • Sensitivity: ISO 200 • Picture

• Picture Control: Standard

Control: Standard

Mattias Klum –

Culture and Nature Photographer (Sweden)

Captured Iceland's natural beauty while testing

the camera's durability and picture quality under

extreme conditions.

Work ing for National Geographic is

inspiring, but ver y demanding. T he

technical demands are always high, but

I believe that camera technology should

never stand in the way of my creative

process. That's why my trial run with the

D3 was such a great experience. From

small ergonomic details to revolutionary

changes in speed, dynamics and handling,

the D3 performed incredibly. Features

like its large, hig h-r esolut ion L C D

monitor, its greater dynamic range and

color reproduction and its low-noise

images at high ISOs are real strengths.

Furthermore, as I am frequently in far-

flung locations, repair shops are rarely

close at hand. I need my gear to work, and

the D3 was a real workhorse.

Clients include: National Geographic Magazine,

Audubon Magazine and Geo Magazine.

©Joe McNally

©Mattias Klum

• Lens: AF-S NIKKOR 14-24mm f/2.8G ED • Image quality:

14-bit RAW (NEF) • Exposure: [M] mode, 1/3,200 second,

f/4.5 • White balance: Auto •Sensitivity: ISO 320 • Picture

Control: Standard