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ASUS PixelMaster Camera

Taking photos and recording videos has never been easier. ZenFone

5 incorporates an 8.0 megapixel ASUS PixelMaster camera with a

bright f/2.0 five-element lens on the rear. There's more to ZenFone's

camera than just its headline specifications though – PixelMaster

enables a whole host of innovative features that are designed to

make shooting photos and videos simpler, more rewarding and more

fun.

PixelMaster is a unique ASUS-developed technology that combines

software, hardware and optical design to deliver incredible image

quality and produce professional quality photos. ASUS camera

engineers are particularly proud of ZenFone 5's optical formula, which

features five brightness-enhancing lenses for excellent optical

performance and distortion-free photos.

With PixelMaster, we focused on creating the best shooting

experience so that everything is instinctive and, because your

ZenFone is with you all the time, you can capture every moment.

Central to this is the ASUS Camera software, which presents often

complex controls in an unintimidating but accessible manner – it is

the front end for the hard work that our engineers have put in behind

the scenes to make this one of the best smartphone cameras

available. For those who just want to take pictures or record video,

the interface is minimal and it smartly monitors whether a particular

mode would be more suitable for any given scenario, but ASUS

Camera's advanced controls are there for those who wish to use

them, and they are also easy to find.

Low-Light Mode

Low-light mode delivers unparalleled performance in poor lighting

conditions, without needing to use the flash — no matter how dark it

is, PixelMaster's low-light mode allows you to take clear photos or

videos of objects and their surroundings. We achieved this through a

combination of adjusting the pixel size and optimizations made to the

image processing algorithms, which allows us to increase the

ASUS ZenFone 5 Reviewer's Guide

April 2014