Brother GT-782 Брошура та технічні характеристики - Сторінка 5

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One Size Does Not Fit All.

by Mark Bagley, Esq., Industry Consultant

I recently signed up for a new health gym

that opened up close to my house. Upon

registering, I was given a welcome pack

that included a white t-shirt printed with

the gym's name on it. I checked the size

of the shirt to see if it would fit and the tag

said "One Size Fits All". The first question

that came to mind was "how can a health

gym of all places think everyone is the

same size?" The shirt is obviously a pro-

motional shirt and is not designed to really

fit all sizes of people.

However, I often find garment decora-

tors thinking in a similar way when they

purchase equipment. Maybe it is because

of the economy, but more garment decora-

tors today tend to only have the basic set

of hoops or platen(s) that come with their

equipment at the time of purchase. This

way of thinking can limit the growth po-

tential of garment decorators. By having a

variety of different sizes of hoops or plat-

ens, garment decorators expand the prod-

ucts they can offer to their customers. Be-

low are some pictures of items decorated

in unique ways that every embroiderer and

Martial Arts belts and dog collars can be

embroidered using the FastFrames belt frame

on most machines. Picture provided by

Martial Arts Embroidery.

The Brother

Pocket Platen allows the user

to print either on or above the pocket on

a garment by raising up the print area.

Picture provided by Stylish Designs.

PrINT & SeW

DTG owner should consider offering to

their customers to differentiate themselves

from other garment decorators.

Take the time to consider how potentially

making a small investment in a different

type of hoop or platen will allow your

company to increase its sales.

HoopTech EMS Clamps can be used for

embroidering a variety of items from coolers,

CD cases, totes, jacket sleeves and more.

Picture provided by The PAS Store.

The Brother

Baby Platen is perfect for doing

onesies and baby clothing; as well as tagless

prints on the inside of the garments. Picture

provided by The PAS Store.

Take the time to think about unique items

that your customers currently have or use

periodically. Not only can this lead to ad-

ditional profits, but it can also help you

create a competitive advantage over the

competition.

Visit www.brother.com for Terms & Conditions.

Issue 7

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Fall 2009