Yamaha PSR-S650 Посібник для дилерів - Сторінка 8

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PSR‐S650 "D.I.S.H" by Phil Clendeninn

Never show the entire room. Go back to NOSY, until you 'know' which one they are going to buy. LAZY on the retail

"selling" floor can only be accomplished if you are PREPARED. Being prepared on a product means is it READY TO PLAY

and SOUNDS GOOD, immediately.

GREEDY

Greed is good. It reminds you to sell them absolutely everything they are going to need to have a joyous experience.

Remember selling TICKLE ME ELMO without his batteries is not doing the customer a favor. This is why greed is good...

you are not going to forget to mention to them absolutely everything they need to make this purchase work for them in

their LIFESTYLE. And you will know what that is because you are NOSY and LAZY.

"No one leaves with just one box"

The art of the add‐on is never letting them leave without everything they need as if they were a family‐member. They will

thank you for it. Stand, case, cover, pedals, headphones, speakers, additional content, cables, music books, storage

device... Even if they do not buy it all, you are planting seeds for future sales.